What Should a Website Design Cost? Here are the Details You Need to Know
With so many possible answers to this very good question, you may be frustrated to have not yet been able to find a straightforward solution.
That’s probably because there isn’t a one-size-fits-all answer.
I’m here for you and will be glad to give you a detailed breakdown on what the design of your website may cost you.
First of all, contemplate these questions about the new idea you have for a business.
Why Do You Need a Website?
Before investing in a website for your business, be sure to identify why you want one in the first place.
As simple as this question seems, it would be a good idea to put some thought into it.
Some solid reasons business owners have for starting a website include:
- To sell a product.
- To sell a service.
- Because you’ve been told that all businesses need a website.
- It makes you look more professional.
- To have something online, a web presence that helps people connect with your brand.
- So you can create a platform to market and grow your business.
A business owner whose company doesn’t have a web presence online will typically sum up the desire for a website by saying something, “I thought it would be a good idea to have a website.”
While there is nothing wrong with this reason, it is not the answer in a business sense.
If you don’t easily identify all the reasons a business website will truly help your business, you will perceive the site as something that isn’t worth the initial investment of time and money.
It’s easy for a website to then quickly fall to the wayside, which will then mean all the work and financial investment you put into the website would be wasted.
Don’t lose heart or feel alone.
Many business owners and entrepreneurs around the world are still resisting websites because they are reluctant to believe that anything online will ever offer your business any value.
That’s a fault of following the “where and how” rule of marketing.
Let me break down the steps of this marketing rule for you. You have the following questions that should be considered:
However, as the term suggests for the “where and how” method, only those two questions are addressed.
Of course most of the glamour is in the “where and how” and can easily be sold as an instant package to business owners who don’t know any better.
The good news?
Well, it’s great for you because, if you can answer the first three questions (What? Who? Why?) when you are researching your website, you will be ahead of your competitors before you even get online.
Do You Plan on Taking Care of This Website Yourself?
Once you have decided that a website for your business would be your best option, it’s time to move on to the next step.
A lot of people would direct you to figure out your URL and hosting options for your new business website idea. I say that doing so would be jumping the gun a little.
Let me explain why.
Before ever deciding these choices, you should probably figure out who is going to take care of yo
ur new awesome business website.
If it’s going to be you, I would suggest digging in and learning to work your way around WordPress.
Yes, I recommend going with WordPress for your website, especially if you plan on taking the maintenance part on your own.
The do-it-yourself choice is made when you proceed under the often incorrect assumption that your time is a little more expendable then money.
It would seem to me that the DIY approach will dictate the hosting and URL choices that you will be making.
That’s true because many website hosting providers offer the ability to purchase your URL along with the hosting services.
You need to keep in mind, however, that creating an account for your website address and purchasing website hosting are two different things.
When you have a hosting provider that offers both of these things in the same place, that can save you some time and headache.
On the other hand, some big web hosting companies don’t have the ability to offer your website URL, which would require you to purchase that web address from another company.
You’d then have to point it and change your zones, and this only adds to the list of things you must do and learn.
The third part of this is the “simple WordPress install”, which offers a one=step install to your website hosting.
For the most part, it usually takes a few more steps, and sometimes there can be a small learning curve.
With an easy install option, it will save you a lot of time learning and dealing with a FTP and setting the process up.
Unless you are going into the business of developing your websites, your best bet is learning the simplicity of all this so you can focus on getting your site up and running.
So the second part of this is finding a company that offers WordPress website maintenance.
There are companies that offer website hosting just for WordPress.
It might be a good idea to look into these kind of hosting options. You will pay a little more for the
ir services, but the security and knowledge they have for you might be worth the peace of mind you’ll have when you know that all your work is safe and sound.
You can usually find a bundle option for your business website, so you would have minimal to worry about.
This usually fits in the idea that you believe that money is a little more expendable then your time.
Do You Plan on Marketing Your Website?
Keep in mind that your business website isn’t an end solution.
It’s simply an owned (by you) platform to market your business.
It should create attraction, engage potential and current customers, and create leads for your business to make money.
This is the purpose of a website. You see, without a purpose, it has already failed.
This doesn’t mean you need to put a bunch of money in marketing, but you do need to seriously consider your options. Go back up to marketing questions and answer them thoroughly.
The most affordable and effective marketing for your website is a Content Marketing strategy.
Check out this article that I wrote about how to marketing your business.
So What Does All This Apply to Determining a Price of Your New Website?
I hope that you are now on the journey to understand the steps that are required for you to build your website.
Assessing the many details of before and after the development of your website will
give you a better understanding of what questions you need to ask.
I also hope I introduced you to the benefits and value of content marketing and how it can up the game on your business.
If this is something that interests you, it might be a good idea to think about having a blog style layout for your business.
Take a look around at some publishing companies and how their layouts differ from tradition business layouts.
Here is a great example of a site the generates a lot of signups for their product with using a blog roll platform website.
If you have any questions or need any help, feel free to shoot me a message or leave a comment below.
Thanks for reading!