The answers can be endless when searching for ways to market your business.
EVERY PAGE THAT YOU CLICK ON USING GOOGLE SEARCH SEEMS TO OFFER THE SAME SHALLOW LIST OF INFORMATION.
These lists include really basic tips that are common sense such as create a buzz about your brand, ask for referrals and print attractive business cards.
Actually, about 90% of these marketing articles include ‘print business cards’ in the list …as if you haven’t figured that one out on your own.
In truth, these articles probably cause you to shake your head and think that maybe you should start a blog!
Lord knows, you could answer problem questions better than anything you have read so far, right?
Well, my friend, this is exactly what you need to do!
This is me, pausing …giving you a minute to wrap your head around this idea.
THINK ABOUT IT. IF THERE IS ONE THING THAT BLOGGERS ARE GOOD AT, IT IS CREATING A HIGHLY SPECIFIC AUDIENCE TO THEIR SITE AND GETTING SIGN UPS TO THEIR EMAIL LIST.
Isn’t this the perfect model for any business?
Having a highly targeted audience asking for you to market specifically to them? That would be like… whaaaat?
So, here is my list for you on how to market your business in the most affordable and effective way possible.
#1 – LEARN FROM OTHER BUSINESSES
You don’t even have to look inside your own niche to see the value in that statement. Type a problem question and see how many answers you get from websites having blogs or article streams.
#2 – MAKE BLOGGING YOUR NUMBER ONE PRIORITY
It is statistically proven that business websites that choose to blog, sharing information to solve pain point problems generate more leads than those who don’t.
Set aside some time each week to focus on content for your site to assist current and future customers. If you don’t feel there is enough time for this due to other important daily tasks, OUTSOURCE. Either way, just do it.
#3 – ALWAYS REMEMBER WHAT SELLS
SERVICES AND PRODUCTS DON’T SELL; WORDS DO. Choose a professional email marketing platform. This does not mean Outlook.
Most email marketing companies offer forms to put on your site. These forms help gather the email addresses of those who are interested in what you have to say.
Every time you publish new content, be sure to share the information with those on your email list, along with a simple marketing upsell of your services or products.
However, don’t go overboard because no one signs up for advertising.
#4 – STAY CONSISTENT
Publish your content on the same day each week and choose a specific schedule for sending email newsletters. There is something about consistency that people enjoy.
#5 – SOCIAL MEDIA
This tip is a bit tricky for some people and most business to business marketing. Once you have enough content on your site, start looking into social media.
It is important not to choose a social media site simply because it’s popular. It’s useless to spend time on a platform that none of your customers are using.
#6 – THINK ABOUT CONTENT STRATEGY
Prior to initiating your new marketing adventure, there should be a content strategy in place. Answering the Who, What, Why with the How and Where us typically a good place to begin.
- Who are you creating content for?
- What kind of content are you creating?
- Why are you creating content in the first place?
- Focus on how you are going to create this content and where?
Answering these simple questions will make your content marketing strategy a lot easier to manage, and far more profitable in the long run.
MARKETING STEPS toward SUCCESS
There are no easy ways to market your business, my friend.
For the success of your business, consider the long run. Content marketing strategies will always put you ahead of the marketing game.